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Category: Product Strategy

GPOs
Market Intelligence / Marketing / Product Strategy

The Thing About GPOs when Launching New Medical Technology

As a go-to guide for med-tech companies, I have seen that our market is very fragmented. Acquisition and purchase services demand administered by GPOs is fragmented. What happens outside the …

Due Diligence image for blog
Investing & Due Diligence / Product Strategy

DUE DILIGENCE: The Key to Executing Robust Medical Product Launch

If you don’t do your due diligence at the beginning of medical product launches, it could cost you in the short and long run. It could mean the difference between …

strategies effectively launching
Marketing / Product Strategy

Strategies for Effectively Launching Medical Device Products

As a healthcare executive in the competitive medical sector, I aim to propel transformative health tech and medical device products into market-leading products. North America represents the largest market for …

Planning
Marketing / Product Strategy

Take Your Medical Device from Idea to Infrastructure to Market in 10 Stages

The old ‘aha’ moment When it comes to commercializing a medical device, like it or not, you can’t take massive, orderly action without a viable, vetted plan – which leads …

Team High-Five
Marketing / Product Strategy

10 Critical Stages Between your Med Device and Commercialization

10 Critical Stages Between your Med Device and Commercialization – and How to Navigate Them If you’re looking to hire better, advance your EQ, or improve your leadership in the …

Doctor with Cell Phone
Product Strategy / Upstream Marketing

Key Trends Shaping Successful Value Propositions for Med Tech

The evolving healthcare landscape in the US and abroad presents significant opportunity for device entrepreneurs to bring innovative clinical supports and interventions to market. Ultimately, innovations must facilitate improved clinical …

2 surgeons
Product Strategy

The Psychology of Customer Adoption in Healthcare

The Psychology of Customer Adoption in Healthcare:  Understanding and Leveraging Cognitive Influences The healthcare landscape is intricate. The convergence of life-changing decisions, vast technological advances, and pressing economic concerns shapes …

Global Healthcare Trends: Preparing for a Dynamic 2024
Product Strategy

Global Healthcare Trends: Preparing for a Dynamic 2024

In the fast-evolving healthcare landscape, 2024 looms as a year of anticipated transformation, where technology, consumer demand, and market forces converge to redefine the contours of care delivery. At the …

MedTech can gain a competitive advantage through a MOA
Product Strategy

This is How MedTech Startups Gain a Competitive Advantage

If MedTech companies want to gain a competitive advantage, a Market Opportunity Analysis is the first step toward creating a product, value proposition, and growth strategy that markets and investors …

Product Strategy / Upstream Marketing

5 Questions MedTech Executives Must Be Able to Answer About Their Medical Device

Even during product development, medical device leaders and teams must use market intelligence and analytics to understand and tailor their product to the market opportunity, Most medical device teams see …

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Transforming Health

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Update from Aaron Call

Hello everyone,

I am a builder at heart; someone innately driven to envision opportunities, craft pathways, and transform ideas into reality. That innate drive led me to start Jaunt years ago, with a mission to advance technologies that improve health. 

Through Jaunt, we’ve built bridges, connecting MedTech innovators with the market insights, roadmaps and resources they’ve needed to bring their visions to life. I’m so proud of the impact we’ve had, from guiding startups to uncover new possibilities in patient care to helping founders take bold steps toward meaningful change. The Jaunt community (our clients, partners, and all of you) has been the foundation of that work, and I’m grateful for every connection we’ve made along the journey.

Now, that same innate drive has pushed me to accept a new opportunity that is a natural expansion of my passion. I have accepted a full-time role as the Executive Director of Market Strategy and Growth for CannonDesign, one of the world’s leading architecture design firms.

In this exciting new role, I will focus on incubating and launching new ventures. It’s a role that’s all about building—nurturing ideas, forging partnerships, and creating plans to bring innovative products and services to life. For me, it’s a chance to keep doing what I love on a larger scale, in new and expansive markets, with a team that shares a deep commitment to impacting lives for the better.

Moments of transition often cause people to reflect, and this is no different. I’ve been thinking a great deal about Jaunt’s journey and its next chapter over recent weeks and months. For now, Jaunt will step back from active consulting and enter a transitional phase, temporarily acting as a bridge for those who reach out needing our services. All our Executive Partners and Advisors will shift to being independent consultants, and I encourage you to reach out to them directly for any assistance you need.

For anyone needing the niche work I do, please feel free to reach out and I will do my best to connect you with the resources you need. As I pour my heart and energy into this new role, Jaunt will evolve towards being a funnel for opportunities for investment to support the work I’ll be doing moving forward both personally and professionally.

I’m thrilled about what’s ahead—not just for me, but for that mission I’ve carried out since day one. This new role is part of the progression, amplifying my ability to help lives flourish through new ventures, backed by a company with a bold vision to grow and make a difference in people’s lives.

Please reach out if you have any questions and I invite you to follow me on LinkedIn, where I’ll keep you posted as this new chapter continues to unfold. 

Thank you for being part of this ride! I can’t wait to see what we build next, together or apart.

With gratitude,
 Aaron Call

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