Great medical device consulting firms can predict market success with surprising accuracy. Here’s how they do it. Just like any other group, medical device executives come from different backgrounds with …
If MedTech companies want to gain a competitive advantage, a Market Opportunity Analysis is the first step toward creating a product, value proposition, and growth strategy that markets and investors …
Companies coming to market with a new medical device must have a clearly-articulated value proposition, not just a smaller price tag. When executives launch a new medical device, the vast …
When it comes to bringing a medical device to market, companies must use market validation to establish demand and map a strategy based on market research and analysis to prime …
MedTech companies and startups that have not yet received FDA approval can benefit from an international medical device launch while they wait. Entry into markets overseas allows companies to generate …
MedTech companies and startups that have a strategic plan related to a future exit will be primed not only for an eventual acquisition, but will lay the framework for a …
Innovation without commercialization means the world may never know what’s behind your door. Market validation predicts their connection. Ralph Waldo Emerson wrote at length, and likely spoke, about the connection …
Upstream marketing is the practice of strategically aligning a product to a market by identifying and fulfilling customer needs. Companies that have a clear upstream marketing strategy are infinitely better …
Conducting proprietary market research and analysis is the most cost-effective and efficient way to test your MedTech concept and understand your market. When MedTech entrepreneurs and executives bring a new …
“Projects don’t fail because the technology doesn’t work. They fail because we didn’t understand the customer requirements.” –Stan Rowe, Chief Scientific Officer, Edwards Lifesciences As a medtech executive, you have …
