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Category: Product Strategy

MedTech can gain a competitive advantage through a MOA
Product Strategy

This is How MedTech Startups Gain a Competitive Advantage

If MedTech companies want to gain a competitive advantage, a Market Opportunity Analysis is the first step toward creating a product, value proposition, and growth strategy that markets and investors …

Product Strategy / Upstream Marketing

5 Questions MedTech Executives Must Be Able to Answer About Their Medical Device

Even during product development, medical device leaders and teams must use market intelligence and analytics to understand and tailor their product to the market opportunity, Most medical device teams see …

Product Strategy / Upstream Marketing

3 Questions You Must Be Able to Answer at the JP Morgan Healthcare Conference

The JP Morgan Healthcare Conference is a prime place for medical device executives to connect with investors. But those meetings can fall short if medtech leaders can’t prove that their …

At-home diagnostics test
Product Strategy

Why At-Home Diagnostics are the Future

COVID-19 has spurred the medical community to invest in at-home diagnostics, which can be cheaper, more scalable, and provide testing results faster than traditional lab diagnostics. When the healthcare community …

Product Strategy

Top-Down vs Bottom-Up: How Effective is Your Market Forecasting?

Both top-down and bottom-up market forecasting have benefits. Medical device companies are most successful when they embrace both methodologies. Every executive wishes that he or she could see into the …

Product-market-fit is at the top of the list.
Product Strategy

In MedTech, Your Go-to-Market Strategy Relies on This

When designing an effective go-to-market strategy for a novel medical device, companies need to tell a story that proves and clearly articulates product-market-fit. A go-to-market strategy for a novel medical …

Product Strategy / Upstream Marketing

5 Questions MedTech Executives Must Be Able to Answer About Their Medical Device

Even during product development, medical device leaders and teams must use market intelligence and analytics to understand and tailor their product to the market opportunity, Most medical device teams see …

Product Strategy

How Do Medical Device Consulting Firms Predict Market Success for their Clients?

Great medical device consulting firms can predict market success with surprising accuracy. Here’s how they do it. Just like any other group, medical device executives come from different backgrounds with …

Why a New Medical Device Can't Win on Price Alone
Product Strategy

This is Why a New Medical Device Can’t Win on Price Alone

Companies coming to market with a new medical device must have a clearly-articulated value proposition, not just a smaller price tag. When executives launch a new medical device, the vast …

Product Strategy

How to Validate Product Demand in the Medical Device Market

When it comes to bringing a medical device to market, companies must use market validation to establish demand and map a strategy based on market research and analysis to prime …

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