MedTech companies and startups that have not yet received FDA approval can benefit from an international medical device launch while they wait. Entry into markets overseas allows companies to generate …
MedTech companies and startups that have a strategic plan related to a future exit will be primed not only for an eventual acquisition, but will lay the framework for a …
Innovation without commercialization means the world may never know what’s behind your door. Market validation predicts their connection. Ralph Waldo Emerson wrote at length, and likely spoke, about the connection …
Upstream marketing is the practice of strategically aligning a product to a market by identifying and fulfilling customer needs. Companies that have a clear upstream marketing strategy are infinitely better …
Conducting proprietary market research and analysis is the most cost-effective and efficient way to test your MedTech concept and understand your market. When MedTech entrepreneurs and executives bring a new …
“Projects don’t fail because the technology doesn’t work. They fail because we didn’t understand the customer requirements.” –Stan Rowe, Chief Scientific Officer, Edwards Lifesciences As a medtech executive, you have …
Investing in a custom market intelligence report provides the depth and detail companies need to make critical business decisions with confidence. Several months ago, a client came to us needing …
AI is transforming healthcare innovation, but increasing access to information through at-home platforms like Alexa and Google Home has the potential to transform how doctors deliver care. The concept of …
