Resources & Insights
The latest news, research, and insights in the world of new and emerging medical technology.
This is How MedTech Startups Gain a Competitive Advantage
If MedTech companies want to gain a competitive advantage, a Market Opportunity Analysis is the first step toward creating a product, value proposition, and growth strategy that markets and investors …
This is How Medical Device Startups are Raising Money in 2021
From government grants and venture capital to family offices and SPACs, this year medical device startups have a variety of ways to raise funds. For medical device startups, getting a …
5 Questions MedTech Executives Must Be Able to Answer About Their Medical Device
Even during product development, medical device leaders and teams must use market intelligence and analytics to understand and tailor their product to the market opportunity, Most medical device teams see …
3 Questions You Must Be Able to Answer at the JP Morgan Healthcare Conference
The JP Morgan Healthcare Conference is a prime place for medical device executives to connect with investors. But those meetings can fall short if medtech leaders can’t prove that their …
Following in Pharma’s Footsteps, MedTech Companies are Increasingly Marketing to Consumers (The MedTech Download)
Key Takeaways Medical device companies are taking a page out of pharma’s book by increasingly marketing their products directly to consumers. Due to the Delta surge, non-emergency surgeries are once …
Telehealth Adoption for Medical Appointments in Hospitals Plateaus at 20% (The MedTech Download)
Key Takeaways While telehealth has seen a massive increase in use since 2020, a recent survey shows that virtual visits seem to have leveled off, accounting for about 20% or …
Research Shows that Robotic Surgery Has Only Modest Benefits (The MedTech Download)
Key Takeaways A recent review found that robotic surgery has only slight benefits compared to traditional surgery. And, on average, they take longer to perform. While many believe that access …
Why At-Home Diagnostics are the Future
COVID-19 has spurred the medical community to invest in at-home diagnostics, which can be cheaper, more scalable, and provide testing results faster than traditional lab diagnostics. When the healthcare community …
These Sensor Materials are Changing How We Monitor Health (The MedTech Download)
Key Takeaways Demand for, and innovation surrounding, sensor technology in healthcare has grown, with innovators related to new materials and methods for measurement. As the use of wearable medical technology …
What Do I Need to Know About Investors? 3 Insights for Medical Device Startups
To resonate with investors, medical device startup leaders need to have a clear understanding of how and why investors make funding decisions. Outside of understanding everything there is to know …