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Category: Product Strategy

Product Strategy / Upstream Marketing

3 Questions You Must Be Able to Answer at the JP Morgan Healthcare Conference

The JP Morgan Healthcare Conference is a prime place for medical device executives to connect with investors. But those meetings can fall short if medtech leaders can’t prove that their …

At-home diagnostics test
Product Strategy

Why At-Home Diagnostics are the Future

COVID-19 has spurred the medical community to invest in at-home diagnostics, which can be cheaper, more scalable, and provide testing results faster than traditional lab diagnostics. When the healthcare community …

Product Strategy

Top-Down vs Bottom-Up: How Effective is Your Market Forecasting?

Both top-down and bottom-up market forecasting have benefits. Medical device companies are most successful when they embrace both methodologies. Every executive wishes that he or she could see into the …

Product-market-fit is at the top of the list.
Product Strategy

In MedTech, Your Go-to-Market Strategy Relies on This

When designing an effective go-to-market strategy for a novel medical device, companies need to tell a story that proves and clearly articulates product-market-fit. A go-to-market strategy for a novel medical …

Product Strategy / Upstream Marketing

5 Questions MedTech Executives Must Be Able to Answer About Their Medical Device

Even during product development, medical device leaders and teams must use market intelligence and analytics to understand and tailor their product to the market opportunity, Most medical device teams see …

Product Strategy

How Do Medical Device Consulting Firms Predict Market Success for their Clients?

Great medical device consulting firms can predict market success with surprising accuracy. Here’s how they do it. Just like any other group, medical device executives come from different backgrounds with …

Why a New Medical Device Can't Win on Price Alone
Product Strategy

This is Why a New Medical Device Can’t Win on Price Alone

Companies coming to market with a new medical device must have a clearly-articulated value proposition, not just a smaller price tag. When executives launch a new medical device, the vast …

Product Strategy

How to Validate Product Demand in the Medical Device Market

When it comes to bringing a medical device to market, companies must use market validation to establish demand and map a strategy based on market research and analysis to prime …

International medical device launch
Product Strategy

Why You Should Launch a Medical Device Internationally First

MedTech companies and startups that have not yet received FDA approval can benefit from an international medical device launch while they wait. Entry into markets overseas allows companies to generate …

How Much is my Company Worth?
Product Strategy

How Much is My Company Worth? The Value Strategy Behind MedTech Acquisitions

MedTech companies and startups that have a strategic plan related to a future exit will be primed not only for an eventual acquisition, but will lay the framework for a …

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Transforming Health

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Update from Aaron Call

Hello everyone,

I am a builder at heart; someone innately driven to envision opportunities, craft pathways, and transform ideas into reality. That innate drive led me to start Jaunt years ago, with a mission to advance technologies that improve health. 

Through Jaunt, we’ve built bridges, connecting MedTech innovators with the market insights, roadmaps and resources they’ve needed to bring their visions to life. I’m so proud of the impact we’ve had, from guiding startups to uncover new possibilities in patient care to helping founders take bold steps toward meaningful change. The Jaunt community (our clients, partners, and all of you) has been the foundation of that work, and I’m grateful for every connection we’ve made along the journey.

Now, that same innate drive has pushed me to accept a new opportunity that is a natural expansion of my passion. I have accepted a full-time role as the Executive Director of Market Strategy and Growth for CannonDesign, one of the world’s leading architecture design firms.

In this exciting new role, I will focus on incubating and launching new ventures. It’s a role that’s all about building—nurturing ideas, forging partnerships, and creating plans to bring innovative products and services to life. For me, it’s a chance to keep doing what I love on a larger scale, in new and expansive markets, with a team that shares a deep commitment to impacting lives for the better.

Moments of transition often cause people to reflect, and this is no different. I’ve been thinking a great deal about Jaunt’s journey and its next chapter over recent weeks and months. For now, Jaunt will step back from active consulting and enter a transitional phase, temporarily acting as a bridge for those who reach out needing our services. All our Executive Partners and Advisors will shift to being independent consultants, and I encourage you to reach out to them directly for any assistance you need.

For anyone needing the niche work I do, please feel free to reach out and I will do my best to connect you with the resources you need. As I pour my heart and energy into this new role, Jaunt will evolve towards being a funnel for opportunities for investment to support the work I’ll be doing moving forward both personally and professionally.

I’m thrilled about what’s ahead—not just for me, but for that mission I’ve carried out since day one. This new role is part of the progression, amplifying my ability to help lives flourish through new ventures, backed by a company with a bold vision to grow and make a difference in people’s lives.

Please reach out if you have any questions and I invite you to follow me on LinkedIn, where I’ll keep you posted as this new chapter continues to unfold. 

Thank you for being part of this ride! I can’t wait to see what we build next, together or apart.

With gratitude,
 Aaron Call

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Effective Date: September 19, 2024

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