Product management experts to advance technologies towards commercial success
Some of the work we do for clients to influence commercialization success include:
Market Opportunity Analysis
Secondary and primary market intelligence to inspire strategic decisions and confidence in the path ahead
Closing the gap between engineering and the market by providing fundamental requirements for product development teams
Evaluating the features and benefits medical products require to be adopted by healthcare professionals or patients
Outlining the timing and direction of product development activities
Aligning the communications and planning surrounding the core value your product brings to the market
Voice of Customer
Formalizing the voice of customer analysis to identify the value propositions customers are willing to pay for
Case Study: Determining market opportunities
A company with an industry changing technology and a wide range of potential applications approached Jaunt wondering which application was the best to address first and how to position the product to address it.
Jaunt conducted secondary and primary research to develop a market opportunity analysis for each potential application, defining clearly the competitors, pricing, patient needs and clinical requirements for each one.
Align Product Features
Jaunt then worked with the client to integrate an appropriate and unique business model into their product that included a pricing model aligned to their target market.
The client was able to clearly visualize the road ahead and moved their product towards commercialization.
“The intersection of market knowledge, product requirements and business model strategy that Jaunt brought to our team has been invaluable.”
– CURRENT JAUNT CLIENT