Market strategy resources to navigate innovation
Some of the work we do for our clients to influence innovation and market growth include:
Providing detailed market forecasting to determine realistic expectations
Making a business case for internal investments in products or markets
Identifying and reporting on acquisition targets in new markets
Completing Macro and Micro analysis of competitors in target markets in order to strategize critical competitive advantages
Evaluating product positioning to determine where to invest for maximum returns
Market Opportunity Analysis
Conducting dynamic secondary and primary market intelligence to inspire strategic decisions and confidence in the direction ahead
“The research that Jaunt strategically developed and conducted for our team provided the much-needed foresight on our target market. We consider Jaunt a valuable resource to help us continually assess these types of decisions.”
– CURRENT JAUNT CLIENT
Case Study: Identifying technology value proposition
A company with a stable, growing technology wanted to enter the medical market. They needed to understand the value that their product would have in the market and how to position it appropriately.
Test the Value Proposition
Jaunt conducted secondary and primary research that resulted in a blueprint of how their product would fit in the market and that identified the technology’s value proposition.
Jaunt continued to engage with the client in order to further define commercialization strategies that aligned external and internal strengths based on the value proposition understood.
The results of the research solidified the direction for the company and provided objective evidence of the true value of the product in the market.